🎯 How to Launch Your Campaign in 10 Minutes
This quick-start video walks you through everything you need to launch a powerful advocacy campaign in under 10 minutes. While the platform supports many types of campaigns—from collecting video testimonials to running surveys—this walkthrough focuses specifically on email campaigns to legislators.
💡 Tip: You can create campaigns for all kinds of actions: survey your advocates, gather video testimonials, or prompt direct contact via phone, email, social media, or even physical letters. This video focuses on launching a campaign for supporters to email their legislator.
This Video Covers:
1. Campaign Basics & Setup
Understand what a campaign is and how to name it, describe it, and provide context for AI-generated copy.
✏️ The "Internal Description" is just for your team—supporters won’t see it.
2. Essential Settings: Our Smart Tools for More Impactful Campaigns
Explore unique features like Smart Send, Voter Match, and collecting non-target emails that set your campaign up for broader reach and better timing.
💡 Enable Smart Send to ensure emails reach inboxes when legislators are most likely to engage. This increases the attention your campaigns receive and keeps your advocates top of mind.
3. Selecting Targets & Writing Your First Email
Choose your campaign's targets (e.g., U.S. senators or City Councilmembers), generate a first draft email that will be sent to them from your supporters.
👥You can select federal, state, and local targets by filtering according to party —or just select all for broad reach.
4. Creating Dynamic Email Variations
Avoid email fatigue by creating multiple tailored versions of your message for different target types, advocate personas, or messaging angles.
💡 Adding multiple rotating emails to your campaign ensures that your advocate’s messages don’t get filtered out as basic form emails by the inboxes of targets.
5. Final Settings, Branding, and Launch
Enable extra actions (calls, tweets), edit branding and thank-you text, and finalize your campaign’s visual experience.
🖌️Use the Action Page to customize how your campaign appears on the landing page and social media previews to reinforce your brand’s message and tone.