UTM codes are tracking tags that you add to your Campaign links to measure the effectiveness of your different channels for engaging your advocates and supporters. Think of them as invisible labels that tell you exactly how supporters found and engaged with your Campaign online.

UTM codes can be more of an advanced feature and are entirely created and managed externally. It is a best practice to have consistent UTM codes across your different forms of digital engagement beyond just AdvocacyAI. If you are already utilizing UTM codes on other links like your donation forms, you can and should utilize them within the AdvocacyAI system!

After creating your Campaign, you can then add your UTM codes to your Campaign’s URL by appending the query string to the URL ?utm_source=Meta_TXActions_Audience5_TX_Creative6

UTM source data is available in the main Advocate export. Navigate to the Advocates tab and export your advocate list to see which UTM source each advocate originated from.