Launch a click-to-call action for advocates to reach out to lawmakers with a phone call. On this guide, we’ll walk you through settings that are unique to call actions.
📞 What Is a Call Action?
A Call campaign is an action where advocates call their elected representatives. When an advocate takes action, the system routes them to their matched rep. You can set up two unique features for call actions:
- Scripts: write (or use our AI) a script to guide the conversation between your advocates and their representatives.
- Pre-call announcements: write a short text-to-speech message that plays to the advocate before they're connected. Use this to provide last-minute context or framing.
⚙️ Let's Build Your Call Action
In the first step, you’ll set up the details of your action, choose your targets, and customize your data options.
Read our “Set Up Action Details and Targets” help guide for more details on this step.
✍️ Write and Save Your Call Scripts
In this second step, you’ll write the scripts advocates will read when they're on the phone with their elected officials.
Read our “Write the Action Content” help guide for more details on this step.
🎨 Customize the Action Form
In this final step, you’ll customize the look and feel of your form, collect more data from your advocates, and customize what happens after they take action.
Read our “Customize the Action Form” help guide for more details on this step.
Set Up the Pre-Call Announcement
When this setting is on, the platform will play a short message to advocates before they're connected to their representative.
Customize the following options:
- Announcement Message: Write the message that will be read aloud. Use variables to personalize it.
- Voice: Choose the text-to-speech voice. Options include Alice (Female), Man (Male), Woman (Female), Polly Joanna (Female), and Polly Matthew (Male).
- Language: Choose the language the message should be in.
Pre-call announcements are a great way to reassure the advocate and remind them of important information. A quick "You're about to be connected to Senator Smith's office. Remember to mention the Clean Water Act" can go a long way!
When everything looks good, click "Launch Action" at the bottom of the page to go live. If the campaign is already active, the button reads "Save & View Action Page" instead.
❓ FAQs
How does the call connection actually work?
When an advocate takes action, the system matches them to their representative and routes the call. The advocate reads your script while connected. You don't need to configure the phone routing yourself, as it's handled automatically based on the targets you selected.
What's the difference between the call script and the pre-call announcement?
The call script is what the advocate reads while on the phone with the representative's office. The pre-call announcement is a short TTS message the system plays to the advocate before connecting the call (think of it as a quick briefing).
➡️ What's Next?
Your call action is live! To share it with your advocates, create an AdvocacyAI landing page or embed it on your website.
👋 Need More Help?
Reach out to us at help@advocacyai.com and we'll get you back on track!